Local Print Software Writing 
Sword and the Script
MARCH 1, 2022
This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.
Sword and the Script
SEPTEMBER 1, 2020
In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”
Cision
JULY 11, 2017
The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.
Sword and the Script
AUGUST 15, 2017
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. In other words, the stories he writes must appeal to as many people as possible.
Buzzstream
DECEMBER 13, 2023
Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. 9/mo for Individual plan.
Buzzstream
DECEMBER 13, 2023
Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. 9/mo for Individual plan.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.
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