Remove Interviews Remove Storytelling Remove Television Remove Writing
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Media Storytelling

PR for Anyone

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste.

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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”

Stephen Waddington

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. Writing it had been cathartic and I hoped at the time that it contributed to the discussion around attitudes to mental health in public relations. You might have read it. I liked it.

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What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. So how have they managed to stay one of the most popular shows on television for more than four decades? Let your talent lead the way.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

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What Goes in a Great Media Kit

ReimaginePR

Interviews – Q & A on video. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Great high-resolution pictures of product and key people.

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Fine Tuning the Story

Solo PR Pro

Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. Ann Handley writes that “big and bold stories are often best told in small and specific ways.” Interview them about the process of development, the victories, and the challenges. How can we accomplish that?