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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

Most marketing videos aren’t going viral. 97% of respondents said video content and communication were useful after making a purchase. When you look at the six types of videos B2B professionals reported having watched, they are all educational themes.

B2B 137
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6 Tips for Creating Shareable, Loveable Content

Cision

Learn how with Cision’s free Brand Journalism white paper! Include a video post or infographic in your blog lineup. There’s no secret formula to having content go viral, but these practices will help you see more shares and reads of your content. Here’s how. Research Your Topics. So how can you stand out?

Writing 120
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The Top 50 Social Media Influencers on Twitter

Cision

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Click here for our free live-streaming white paper! John Haydon – @johnhaydon.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Learn how to build a brand journalism program with Cision’s free white paper!

How To 120
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Secret Formulas Behind Successful Social Media Posts

MaccaPR

Encourage more prospects to download content such as a white paper, e-book or infographic. Generate the most possible page views and readership. Generate more links back to your website. Spark conversation with comments. Improve the findability of your content on search engines like Google.

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5 Simple Considerations for Packaging and Presenting Content

Beyond PR

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40
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10 Types of Content That Drive Demand & Boost Engagement

Cision

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.