Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. State of the Media respondents ranked press releases and story leads first in most valuable resources, for the second year in a row.

Media 210

Media Automotive Resources Product Launch 210

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. This approach not only informs but also positions your brand as a knowledgeable resource in your industry. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Energy Retail Product Launch 116

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. State of the Media respondents ranked press releases and story leads first in most valuable resources, for the second year in a row.

Media 71

Media Automotive Resources Financial 71

Cision

APRIL 7, 2017

It’s about being a memorable and a valuable resource. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right? I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

ISEBOX

JANUARY 6, 2016

Product Launches. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. Google Calendar is another great resource, especially in a team setting. Themes: Go pretty general here to create a handful of categories like: Conferences & Special Events. Holiday Related.

eBook 70

eBook Case Study Product Launch Content Marketing 70

ReimaginePR

JUNE 27, 2016

Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. Don’t forget to create stories for all of your upcoming product launches too! Bonus: Don’t forget to check out this free resource which helps you toss out the old so you can make way for modern tactics instead. Click Here.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Infographics or images with quotes relevant to the show. Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40