PR 20/20

JANUARY 23, 2023

B2B buyers spend a measly 17% of their buying time meeting with potential suppliers. Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s true. Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Check out my post to find out how.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. If you’re not sure where to start , HubSpot developed Startup Packages customized to your needs. Despite the effort, not enough people are finding and engaging with the content.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Contently - Strategy

DECEMBER 14, 2022

Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C. You probably know how challenging it can be to convert your readers from awareness to actual interested prospects. When you work with your content team, you want to align your team goals across functions.

Strategy 70

Strategy SEO Analytics Content Marketing 70

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You own a business and want to increase sales. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. You are interested in the psychology of life and what motivates people to take actions.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions. My own predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167