Stephen Waddington
JUNE 30, 2021
“Currently there is a lot of white space for them to move into; the customer base is ready and waiting, but to tap into this new marketing channel, brands need to optimise, create and integrate their products and services with voice technology,” he said. Voice has high levels of awareness. Usage is spread relatively evenly across age groups.
Stephen Waddington
OCTOBER 9, 2018
The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. It has commoditised almost all aspects of product marketing including product, price, proposition and service. Brand is often the only point of differentiation that’s left.
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Stephen Waddington
MARCH 29, 2020
Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. The marketing and public relations business has shifted to education and public information. Hotels are opening to NHS staff and homeless free of charge.
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.
Shift Communications
MARCH 22, 2016
For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. But we’re here to let you know you should not miss out on the discussions taking place across the convention center and hotels throughout downtown Austin.
Cision
MAY 18, 2017
I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.
Beyond PR
MAY 18, 2017
I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.
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