Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. It has commoditised almost all aspects of product marketing including product, price, proposition and service. Brand is often the only point of differentiation that’s left.

Brand 109

Brand Branding Privacy Hotels 109

Stephen Waddington

MARCH 29, 2020

Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities. Hotels are opening to NHS staff and homeless free of charge.

Crisis 167

Crisis Government Privacy Sports 167

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93

Beyond PR

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

DECEMBER 13, 2013

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. 6-8), now would be the time to book both the conference and the hotel. Becoming Ginger Rogers by Patrice Tanaka. Random delights: 10.

Conference 110

Conference Hotels Privacy Resources 110