ge-b2b-branding 
Ishmael's Corner
MAY 3, 2015
We often ask them what B2B company does a particularly good job in building its brand and public profile. With rare exception, GE wins this unaided awareness test. In a “cement mixer” with thousands of B2B companies, what is GE doing to stand out? How is the company building a brand that people remember?
ImPRessions - Crenshaw Communications
JUNE 22, 2020
The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.
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Contently - Strategy
FEBRUARY 9, 2021
But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Now, an illusion to hell might be a little edgy for your brand. That’s okay.
ImPRessions - Crenshaw Communications
MARCH 1, 2017
The question could be tied to a product or service, or it can focus on something cool about your brand history or culture. Another cool function – on Snapchat you can see who’s taking screenshots of your content, and brands can even ask posters to screenshot what they like from a series of snaps.
Communications Conversations
OCTOBER 11, 2017
You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. UnitedHealth Group (careers/employer brand blog) + its Optum’s Health Care Conversation: [link]. B2B: Thomson Reuters: [link]. And my angle–corporate blogs.
Sword and the Script
FEBRUARY 24, 2015
Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. To be sure, the use of analytics is strongest among consumer-facing projects (46.9%) than it is in B2B (24.9%). About 60% expressed confidence in social media and marketing integration.
Contently - Strategy
OCTOBER 15, 2020
B2B companies always have to think a step ahead. In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Great content has the power to do that.
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