PR for Anyone
SEPTEMBER 9, 2021
Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. The reporter put out an urgent request on Twitter for a real estate agent with a home for sale in that area to use for his segment. Getting them ready to go on the market.
Victorious PR
AUGUST 2, 2022
Use stories as a place to showcase your media wins in real time — as soon as you hear about them. Also, film temporary stories of yourself or your team talking about how excited you or they are to be in Entrepreneur or Forbes magazine! These ‘official win’ posts should be saved to your press highlight — more on that later.
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ImPRessions - Crenshaw Communications
DECEMBER 30, 2015
“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. A lot, actually.
ReimaginePR
SEPTEMBER 19, 2015
The same principle applies in film. As marketers, we have to think like script writers, musicians and even real estate agents. Many marketers message-stuff. But just like music or writing, PR and marketing magic doesn’t happen in the noise. To do that, they need space, not stuff.
PR 20/20
OCTOBER 4, 2018
Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5
Contently - Strategy
OCTOBER 4, 2018
Hanks has enjoyed an illustrious film career precisely because he is not a character actor. He makes small adjustments to his beloved persona depending on the film in which he’s appearing, but at the core, he’s still recognizable. Yes, Tom Hanks—and not just because of his calming presence.
PR Conversations
JULY 17, 2014
And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. What do you regard as the lowest depth of misery in PR? No, not really.
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