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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Such exercises invite a diverse array of ideas, opinions and feedback. An effective red-team exercise helps bring those moving parts together. Spark new ideas.

Crisis 163
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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity. There is hope, however.

Media 74
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Recent COVID-19 related force majeure decisions: what do they mean for construction contracts?

Practical Law Construction

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). For example, according to sub-clause 18.1 Recent case law. England and Wales.

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Never knowing if something is going to go viral against you in a negative way… but wait! This means: Who are your stakeholders? Make a list. Where are they online?

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State of Crisis Communications and Social Media from a Professor’s Perspective

Waxing UnLyrical

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. Honestly, I’m not here to tell you what to do, but I do think exercises like this are hugely beneficial.