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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Red teams expose what works, what doesn’t and what needs improvement in a crisis-management strategy. Such exercises invite a diverse array of ideas, opinions and feedback.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

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5 Steps to Becoming a Crisis Communication Pro

Melissa Agnes

You wanna know what real crisis communication pros do? They understand that crisis prevention is the best form of crisis management. In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with?

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10 Crisis Communication Tips Every Business Needs

Prohibition

The general rule is that one should have a planned care response for every decision taken so that crisis communication can be managed if a crisis happens. Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Police officers.

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Successful Crisis Management Reaches the Heart Before the Mind

Melissa Agnes

Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. Within a few hours, this panic had escalated to a viral point. Which emotions do you need to pay attention to in a crisis?