PRSay
MARCH 14, 2019
As any good real estate agent knows, location is everything. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.
PR for Anyone
JUNE 9, 2021
I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President.
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Sword and the Script
SEPTEMBER 18, 2018
RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. The post Managing Media Relations for a Publisher; Off Script No. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series.
Rock the Status Quo
DECEMBER 11, 2014
Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them? If it’s a real estate publication, using that same example, does it have to be a home builder? What about a luxury interior designer or cabinet maker?
PRSay
AUGUST 30, 2022
I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Ford Motor Company provides an example of thoughtful communication during a difficult period of layoffs. People were shocked then.
Solo PR Pro
NOVEMBER 17, 2020
Your email signature is free real estate that's seen hundreds of times a day. Enrich your basic contact information and social media links with self-promotional references. Instead, have a shorter version, with the most basic information, as in the example below: Janet L. Your email signature(s).
Presspage
SEPTEMBER 26, 2017
Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Last time we spoke about your content strategy. You can read part 1 here.)
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