Ethics Measurement Media Relations Storytelling 
PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Keep it ethical.
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year? One example?
5W PR
JULY 15, 2023
Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Communicate the brand’s commitment to ethical practices, sustainability, and community engagement. Maintain regular communication with media contacts, sharing relevant news and updates about the brand.
Sword and the Script
JUNE 30, 2021
This is a pivotal moment for PR and communications professionals to get out of the media relations spin cycle and demonstrate the breadth and depth of our value,” wrote Karen Swim , who is a long-time PR, Marketing and Social Media Consultant at Words For Hire , LLC and the President of Solo PR Pro. The media relations struggle.
Sword and the Script
JUNE 25, 2020
Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?
Sword and the Script
AUGUST 1, 2022
Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. Most common comms measurement methods.
Cision
MAY 4, 2016
It will include reputation management, crisis management, brand enhancement and media relations. It’s all storytelling. What constitutes a successful media strategy? Demanding because social media means anyone can become a “journalist,” even those with no experience or schooling in ethics, accuracy and context.
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