The Secret Weapon of B2B Marketing: How Influencers Drive Growth
Burrelles Fresh Ideas
APRIL 16, 2024
The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging. We can help!
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