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The Truth and the Code

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. As print communication has declined in favor of digital, publishers have had to look for new ways to support their organizations.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.

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Surviving in a Pay-to-Play World

Journalistics

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help! Click here to request a demo or to discuss your monitoring needs.

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“Your Cheatin’ Heart”: Why Transparency Should Matter

Waxing UnLyrical

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. Note: The Globe chose not to print my letter, but I’m not giving up!).

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Technical Aspects of PR 15. What is Native Advertising?

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