Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Ethical Voices

JULY 24, 2023

How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. In some cases that means that we are looking at years of experience, impact, and what market they’re in. It always goes back to actions and leadership of mentors that I admire and have worked with.

Ethics 76

Ethics Government Pharmaceuticals Policies 76

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees. For the original blog post, please visit here.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78