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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

A 1993 study he presented to the Defense Information School on ethics in military public affairs is also credited for putting professional ethics standards on the decision-making table in that segment of the PR profession. A native of Forest City, N.C.,

Ethics 166
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”.

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Public Relations vs Marketing

Doctor Spin

In public relations, we have the skill set to manage public perceptions and shape opinions long-term. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees. In public relations, we have a long and proud tradition of improving all types of communication within an organisation.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. “I

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Journalism. Public affairs. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Market research. Media buying. Promotions.