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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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Public Relations vs Marketing

Doctor Spin

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Direct advertising. Journalism. Public affairs. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Corporate communications. Event planning. Fundraising. Government relations. Integrated Marketing Communications (IMC).

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I’m a former journalist turned public relations practitioner. The growing challenge of malformation.

Ethics 92
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The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

My degree and early work was in broadcast journalism. In all, the six-year period involved two combat deployments (Iraq ‘07-‘08; Afghanistan ‘12-‘13) with the National Guard and time in between working for the Oregon Army National Guard Public Affairs Office. I’ve served in Army Public Affairs for nearly 17 years now.