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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

Ethics 187
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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Journal of Communication 1 Botan, C., & Taylor, M. Manage insider threats.

Insiders

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

For his work there, the Russian Public Relations Association made him a lifetime member in 2005. He advocated for social responsibility and open, ethical corporate behavior — years before laws and a changing business environment compelled it. Epley, who joined the U.S. were lifelong. A native of Forest City, N.C.,

Ethics 164
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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

As corporate vice president of communications at Microsoft , Frank X. If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. You have a degree in journalism from the University of Oregon. We have 130,000 employees.

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Public Relations vs Marketing

Doctor Spin

However, public relations has such know-how. In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. In public relations, we have the skill set to manage public perceptions and shape opinions long-term.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

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Who Can Be a Solo PR Pro Now?

Solo PR Pro

Corporate communications. Journalism. Public affairs. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. In 2008, we shared that Solo PR Pros can be involved in: Business consulting. Community relations. Direct advertising.