Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Year of the employee. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

NewsWhip

JANUARY 26, 2023

The brand alone earned more than 21 million engagements to the 192k articles written about it in 2022, but when you reach the size the brand has, even news that seemingly has nothing to do with the company can end up having an impact. Local news coverage Sean and team have also found success in monitoring the news on a smaller scale.

Communications 78

Communications Local System Data 78

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. Not everyone does just media relations, employee comms, or marcoms. Webinar attendees.”. PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

NewsWhip

FEBRUARY 1, 2022

In the midst of talent wars, mixternal communications is a juicy topic at companies intent on attracting and retaining employees. For the first NewsWhip Pulse episode of 2022, we discussed how internal and external communications are becoming one. Quigley and Wright jump into the report to review some of these trends in more detail.

Communications 78

Communications Employee Internal International 78

Prohibition

APRIL 7, 2022

If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow.

Instagram 62

Instagram Social Media Trends Media 62

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. What sources of information do B2B buyers trust? 34% said ebooks.

B2B 114

B2B Marketing Survey Software 114