Tue.Apr 11, 2023

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More PR Software Companies Join the Race to Add Generative AI to their Products [PR Tech Sum No. 43]

Sword and the Script

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. Most executives from the PR tech space don’t see it replacing PR pros and I don’t either, but you might be replaced by someone who learns how to use it to get things done faster.

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Episode 1

PR for Anyone

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How to stand out with the power of content marketing—and why it matters

Agility PR Solutions

Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021, exceeding the 8-hour threshold for the first time ever. By 2022, the daily average of […] The post How to stand out with the power of content marketing—and why it matters appeared first on Agility PR Solutions.

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Episode 3

PR for Anyone

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The top publishers on Facebook in March 2023

NewsWhip

Facebook engagement has begun to rebound slightly after dropping in February, with The Daily Mail once again the dominant force in the UK and US. Here are some of the key takeaways from this month: The Daily Mail remains by far the top social performer, with 18 million Facebook engagements All three of the top publishers were British Celebrity deaths once again held sway over the top articles, with a British TV presenter dominating headlines in March The top publishers on Facebook in March 2023

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Polarized, Pissed Off and Pushing Through

Solo PR Pro

We live in an era of cacophonous disagreement. Misinformation that was once spoken in the hushed corners of the internet are now mainstream with fervent supporters gleefully spreading their version of the gospel. The seeds of disinformation have taken root and become ideology. And if you think this is about politics, think again. This phenomena has permeated all human interaction resulting in the “for” and “against” driving stakes in the ground with no room for compromise.

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Driving Attention When Your Stock Goes Public

5W PR

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Afterward, the real challenge starts – managing the new environment with shareholders to satisfy and market value to maintain. Companies can do this by attracting attention to their stock. Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock.

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Relationship building is the key to connecting with multicultural media: 5 tips for doing it right

Agility PR Solutions

What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through building longstanding relationships with trusted media outlets delivering news in […] The post Relationship building is the key to connecting with multicultural media: 5 tips for doing it right appeared first on Agility PR Solut

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Marketing for Luxury Products

5W PR

Marketing is crucial for any business to promote and sell their products or services to potential customers. But when it comes to luxury products, marketing strategies need to be different. The luxury market is niche and attracts customers who pay a premium for high-end products or services. These products are associated with prestige, exclusivity, and luxury, which sets them apart from regular products.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Coffee with a Journalist: Riddhi Kanetkar, Insider

OnePitch

Riddhi Kanetkar is a Junior Startup and VC Reporter at Insider. She's interested in covering emerging sectors such as health tech, with a focus on women's health and mental health, as well as underrepresented founders and VCs in tech, company culture, labor rights, and the gig economy.

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Axia Public Relations’ Social Media Process with Clients

Axia PR

Our three-step process ensures quality social media content. As a public relations agency, we provide news media, social media, and web media to help build excellent relationships between companies and their target audiences. For social media, we create engaging content with graphics and captions, unique for each social media platform. After developing the scope of work for an organization, we follow this three-step documented, proven process for social media content.

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Where Are Arizonans Getting Their News?

HMA Public Relations

The Arizona Broadcasters Association recently released its annual State of Media report revealing how Arizonans are interacting with the media each day. Find out more in this blog post from Scott Hanson.

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Mark’s words on LinkedIn – Labour party ad

Mark My Words

“Before you embark on a journey of revenge, dig two graves.” As we slide inexorably from the everyday chaos of political peacetime into the unbridled melee of a British general election campaign, Kier Starmer and the Labour leadership would be wise to take heed of the adage. Labour’s election strategy of courting voters outside its progressive metropolitan strongholds with increasingly socially conservative rhetoric has been crystalising for months and was writ large in an atta

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Engagement edict: Consumers now expect frequent, personalized interactions with brands

Agility PR Solutions

Brand communicators are aware that today’s consumers don’t give their loyalty easily, and that brands must nurture those relationships thoughtfully with engaging correspondence. But what kinds of messages do customers expect to receive from their favorite brands, how often, and which engagement channels do they prefer? New research from insights-led customer engagement platform MoEngage offers […] The post Engagement edict: Consumers now expect frequent, personalized interactions with bran