Agility PR Solutions

JUNE 12, 2023

Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations. In this article, we delve into Bud Light’s TotalSocial data, exploring how offline […] The post Bud Light’s Battle with Offline Sentiment and Its Ripple Effect appeared first on Agility PR

Advertising 176

Advertising Advertising Data Consumer 176

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. They have also changed the methods used to promote tourism. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses.

Tourism 88

Tourism Social Media Travel Marketing 88

Agility PR Solutions

JUNE 12, 2023

Like May flowers, Bulldog’s traffic blossomed last month, with some high-visibility posts from our contributors. These terrific writers tackled a wide range of comms topics, including AI use cases and warnings to heed, tips for increasing content visibility and gaining business exposure, insights on crafting an eco-friendly PR strategy, best practices in media pitching, and […] The post ICYMI: Bulldog’s Top 10 most popular posts in May appeared first on Agility PR Solutions.

Pitching 110

Pitching Strategy Media Publicity 110

Landis PR

JUNE 12, 2023

By Makenzi Jordan Rodriguez Gone are the days of 100% in-person meetings, as most of us now work from home or in a hybrid work environment. Just like with in-person business meetings, meeting etiquette extends to Zoom, with a few new considerations. Photo courtesy of Pixabay Here are some tips for being polite in a video meeting: 1. Join on time. Punctuality is important!

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Meeting Video Agency Communications 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 12, 2023

In the ever-expanding digital landscape, understanding the importance of search engine optimization is crucial for businesses aiming to thrive online. Voice search, which enables users to communicate with search engines through voiced queries, is one of the technologies that is transforming the SEO landscape. This article covers the impact of AI and voice search on […] The post How AI and voice search affect SEO—and what you should do about it appeared first on Agility PR Solutions.

SEO 86

SEO Engineering Technology Communications 86

Agility PR Solutions

JUNE 12, 2023

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off. New research from creator marketing platform CreatorIQ reports that […] The post As new measurement strategies prove influencer ROI, more marketers are diverting digital advertising budget

Advertising 78

Advertising Advertising Measurement B2C 78

Ethical Voices

JUNE 12, 2023

Joining me in this week’s episode is Zainab Chaudary , Senior Vice President at New Heights Communications. I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. She discusses several key ethics issues, including: Lost opportunities: lessons learned from the Muslim Ban Supreme Court case Navigating the tension: ethically balancing client desires and media success Why you need to go beyond mission, vision and values How to brea

Ethics 69

Ethics Storytelling Communications Training 69

HMA Public Relations

JUNE 12, 2023

Juliette Rihl, housing insecurity and homelessness reporter at The Arizona Republic and azcentral.com, is the latest feature in our #MediaMonday series! Meet Juliette, learn more about her beat, hear the stories she is proudest of and more in this post.

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Meeting Report Media 66

Maxim Behar

JUNE 12, 2023

There is a bit of romance and imagery in every football rhetoric and that is why I often compare this whole political mess in Bulgaria, and not only, with a big playground. As much as politicians would like to be strikers, I have to be very carefully but firmly told them that it's not their role in the game, for a better Bulgaria, which should be a much better place to live and do business.

Government 52

Government Marketing 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications