Agility PR Solutions

OCTOBER 8, 2023

How a Focus Group of Gen Zers Exposed the Perils of Surface-level Assumptions About Their Generation Gen Z is so surprisingly wise for its years that older generations—and marketers—may be missing it. As I observed the 13 Gen Zers we recruited for a recent focus group get settled into the nest of couches carefully arranged […] The post Gen Z Reframed: Putting common marketing misconceptions in context appeared first on Agility PR Solutions.

Marketing 117

Marketing Groups Trends Publicity 117

Axia PR

OCTOBER 8, 2023

Avoid beginner PR mistakes by understanding important industry terms and how to properly use them. Though the difference between “communication” and “communications” is only one letter, these two terms have distinct meanings in strategic public relations. Understanding when to use each term is critical for PR professionals, as misusing these words can undermine carefully crafted messaging strategies.

Communications 71

Communications Strategy Industry Publicity 71

Agility PR Solutions

OCTOBER 8, 2023

The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business, reveals new research from RSW/US, an outsourced business development firm for marketing agencies. The annual study reports unprecedented challenges, and sheds light on key statistics emphasizing the […] The post Comms agencies say landing new business has become harder in 2023: New research examines today’s struggles a

Agency 114

Agency Study Report Communications 114

Maxim Behar

OCTOBER 8, 2023

Hello, Veneta and Maxim, your journey has turned into not just a story, but a book - " The Camino way. Quick, easy and for fun". How do committed people like you undertake the venture to leave everything in Bulgaria and go on this journey? We live in a fast-paced world and for many, such an adventure is almost impossible. Veneta: The general perception of the Camino is that it's a superhuman ordeal, you must suffer at all costs, your feet hurt, your pack is heavy, and whatnot.

Airlines 59

Airlines Hotels Travel Meeting 59

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 8, 2023

High engagement ratings are consistent with a productive workforce. A Gallup survey revealed that a highly engaged workforce is 21 percent more profitable and 17 percent more productive than disengaged staff. It’s clear that engaged employees frequently outperform their peers. While employee engagement is rising in the United States and Canada, it’s only slightly.

Employee 110

Employee Survey Brand Branding 110