Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. What do you love about the industry? Underline Audio-Technica’s commitment as the brand of choice for those serious about music. Name: Ella Sykes. Position: Account Director.

Hotels 86

Hotels Social Media Fashion Agency 86

Deirdre Breakenridge

FEBRUARY 15, 2017

What is most gratifying about a career in communications? A Little More About PRStudChat … It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by PR 2.0 What’s the best way to build your professional brand?

Twitter 281

Twitter System Community Healthcare 281

Communications Conversations

FEBRUARY 15, 2017

While much has already been written about this report, I have yet to see anyone tackle what I thought was THE big topic within the report: Who OWNS influencer relationship marketing. Because at its core, IM is really all about relationships and content–two topics PR folks should know much more about than their marketing counterparts.

Marketing 84

Marketing Storytelling Study Data 84

Mindful Marketing

FEBRUARY 15, 2017

Before doing so, make sure you really think about what you want. However, if you are at the point where you have a growing team, consistent news and business developments, resources to support awards and speaking/events, and a steady stream of new business, then the time may be right to hire a full service agency.

Agency 50

Agency Crisis Communications Measurement Analytics 50

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

Consumer

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Uberti makes a subtle but important point about the challenges facing major media companies. We in PR like to talk about how every brand is now a media company, but every major media company is also a brand. How should the press fight back against a media-savvy president? Like any other consumer products, they stand for something.

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

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This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.

Consumer

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Yet, questions continue to linger about corporate progress. Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines?

Guidelines

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector.

Brand

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Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Download this playbook to read about: The 4 Pillars of Growth PR.

Data-Driven PR

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives.

Communications

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Get ready to sharpen your skills and learn to prepare for anything that comes your way as Shawna Bruce unpacks the three most frequently asked questions about crisis communications today: What are the essential elements of a crisis communication message? How do I communicate effectively with stakeholders during a crisis?

Crisis

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

How to foster an inclusive and open conversation with your workforce about AUD and SUD, including ways that your organization can help. Join this important webinar that addresses: How to identify employees at risk for - or experiencing - AUD or SUD in your workforce.

Strategy