Cision

MARCH 18, 2016

You may be seeing a lot of engagement on social, but are your social campaigns driving real business results? You’ll never find out if you aren’t measuring your social ROI. Social ROI shows the value of your social strategy by comparing the amount of money you are getting out of your social efforts to the amount of money you’ve invested. It allows you to track the impact social is having on your company’s bottom line and how it benefits your business.

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Measurement Meeting Social Media Analytics 160

Beyond PR

MARCH 18, 2016

Every brand has an identity. It’s up to brand managers and marketers to pinpoint what makes that identity unique and play to those strengths. Depending on your brand’s expertise, planning content around the holidays and other seasonal events can be a great way to newsjack topics that naturally align with your vision. This spring and Easter season, Just Born Quality Confections – maker of your favorite sugar-coated marshmallow treat PEEPS – has done just that.

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Content Marketing How To Marketing Case Study 62

Cision

MARCH 18, 2016

Ethan Fixell has been a beer writer for FWx since July 2014. He has also covered, the beer, wine and spirits industries for Tasting Table, Food Republic, Vanity Fair, Quartz, Saveur, Travel + Leisure and DuJour. Fixell focuses on industry trends and includes his own personal experiences in his writing. We asked him to share some advice on how to pitch him, and he’s given some great tips below.

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Pitching How To Travel Writing 131

The Proactive Report

MARCH 18, 2016

My guest on today’s #DigitalPR Twitter chat is Alicia Whalen (@Alicia_Whalen_) co-founder of @HashtagioSocial. Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

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Digital PR Real Estate Social Media Consumer 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Journalistics

MARCH 18, 2016

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on).

Social Media 57

Social Media Media Storytelling Local 57

Journalistics

MARCH 18, 2016

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on).

Social Media 45

Social Media Media Storytelling Local 45

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. These demands are challenging; after all, you’re not a machine. But what if you could be as efficient as a machine and still master the finessed communications skills necessary to personalize your messaging? Enter public relations automation tools. This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, c

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Publicity Enterprise Analytics Tools 70

Waxing UnLyrical

MARCH 18, 2016

I’ve been traveling all week in Athens, Ohio. Dan Farkas set the wheels in motion for me to be a 2016 Sloan Speaker at the E.W. Scripps School of Journalism at Ohio University in this extremely beautiful college town… the first time I’ve done something like this. I’m almost at the end of my week-long “assignment, and my mind is racing.

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Blogging Hotels Travel Banking 45

Norton's Notes

MARCH 18, 2016

Monday marks the 10th anniversary of the first tweet ever to have been sent on the platform Twitter – see below. just setting up my twttr. — Jack (@jack) 21 March 2006. Much has been written about Twitter in recent times, In quarter 4 2015, Twitter mentioned that the decline in active users came from both seasonality and its decision to reduce the volume of mail sent to dormant users to bring them back to the service.

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Twitter Web Mobile Analytics 28

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Communications