Mon.Aug 07, 2023

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Consumers and employees want more inclusion of people with disabilities in brand marketing

Agility PR Solutions

They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of people with disabilities in brand marketing appeared f

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#MediaMonday – Van Tate

HMA Public Relations

This #MediaMonday feature comes to us from KRQE in Albuquerque, N.M., where Van Tate has been covering New Mexico sports for the last 30 years. Read more on how Van got into journalism at a young age, the stars he has interviewed and how he will be honored for his work in this post.

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Gen Z women rank creators as most trusted source for beauty recommendations

Agility PR Solutions

Like fashion, travel and other highly visual marketing sectors, the beauty industry relies on imagery to compel purchases, and the power of influencer marketing fits right into that pocket. In fact, new research from creator-guided shopping platform LTK affirms that the vast majority of Gen Z women (92 percent) acknowledge that their beauty or wellness […] The post Gen Z women rank creators as most trusted source for beauty recommendations appeared first on Agility PR Solutions.

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Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal

Bianchi Biz Blog

I’m the Chief Editor of Commercial Carrier Journal (CCJ). CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. We currently have a wide mix of digital verticals, including a daily newsletter, various supplemental weekly newsletters and several video-based series. My beat includes equipment and maintenance, but I also provide supplemental coverage on general news and on any front when and where it is needed.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tips and insights for leveraging data and AI in digital PR strategies

Agility PR Solutions

Public relations campaigns have changed profoundly over the years. Today, nearly every successful company is working within technological platforms including social media, to do targeted online marketing. The strategies have paid off—conversions and sales associated with some of these digitally targeted marketing campaigns are through the roof. Regardless of how successful one strategy is, PR […] The post Tips and insights for leveraging data and AI in digital PR strategies appeared first

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As socially-isolating AI adoption mounts, Gen Z employees say they want more human interaction: They prefer to learn skills from peers, not from AI

Agility PR Solutions

As the AI age threatens to reshape the workplace into a less collaborative, more isolated environment, many younger employees foresee a bleak, lonely worklife in their future, with only their generative AI programs to share their days—and learn from. The tech is already being used to some degree in nearly 90 percent of corporate learning […] The post As socially-isolating AI adoption mounts, Gen Z employees say they want more human interaction: They prefer to learn skills from peers, not f

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The Rise of Micro-Influencers

Landis PR

Photo courtesy of Pixabay By Brianne Murphy Miller Having the endorsement of someone who uses a product or service can greatly impact an organization’s ability to attract new clients. Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions.

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