Thu.Jan 25, 2024

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3 Ways to Gauge Your Competitive Edge with Powerful Media Analysis 

Onclusive

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. 1.Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your

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Connecting with nano-influencers: The PR goldmine of 2024

Agility PR Solutions

There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the everyday individuals who have managed to carve out a unique niche in the vast expanse of […] The post Connecting with nano-influencers: The PR goldmine of 2024 appeared first on Agility PR Solutions.

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Burson eyes its place atop the PR agency mountain

Steve Barrett on PR

A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.

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How to build a strong intern program for your company

Agility PR Solutions

Diving into a first internship can be scary; no one wants to end up like Andy Sachs from The Devil Wears Prada—overworked, underappreciated, and dealing with a demanding boss after working hours. While most internship experiences will not end up as extreme, intern programs can be challenging to get just right. Balancing giving interns a […] The post How to build a strong intern program for your company appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

The liberalization of cannabis under state laws for medicinal and recreational use has led to a significant increase in the number of businesses operating in this industry. The cannabis industry is expected to attain an annual growth rate of 14.06% between 2024 and 2028. This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy.

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What Is at the CORE of Your Communications Strategy?

HMA Public Relations

Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.

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5 Tips for Pitching an Op-Ed

OnePitch

Learn how to successfully pitch an op-ed and increase your chances of getting published with our five tips.

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New IPR Research Examines How Leaders Are Using Generative AI As a Tool, Weighing the Benefits and Risks

Institute for Public Relations

Download the Full Report (PDF): Generative AI in Organizations: Insights and Strategies from Communication LeadersDownload Social Graphics (PDF): AI Report – Social GraphicsDownload News Release (PDF): IPR Report | Generative AI in Organizations: Insights and Strategies from Communication Leaders GAINESVILLE, FLA — Communication and technology leaders are enthusiastic about the potential of generative artificial intelligence (GenAI) … Continue reading New IPR Research Examines

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