Agility PR Solutions

JUNE 26, 2023

Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through effective communication, collaboration, and trust. Strategies for effective media relationship management are therefore essential tools that can […] The post Media relationship management: Strategies for building and maintaining stro

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Prowly

JUNE 26, 2023

A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions need to be consistently and accurately monitored to ensure the quality and […] The post Media Mentions Guide: How to Track Media Mentions Effectively appeared first on Prowly Magazine.

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How To Media Newspapers Print 104

Agility PR Solutions

JUNE 26, 2023

Everything that brands and businesses need to automate a large swath of their processes has arrived in new AI technology and ready to be integrated, but even though tools like ChatGPT have dominated the headlines for months, many companies can’t seem to make progress because they don’t know what to do beyond the basics. New […] The post Even with all that AI offers, business process automation lags for many due to lack of know-how appeared first on Agility PR Solutions.

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Technology Tools Company Brand 148

5W PR

JUNE 26, 2023

Holiday marketing is a critical aspect for businesses, especially considering the challenging times the world has been facing in the last few years. To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy. However, the main question that most brands tend to face is when they should start their holiday marketing efforts.

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Brand Branding Retail Strategy 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 26, 2023

As brands and businesses are aware, today’s consumers want more than just products and services from the companies they engage and spend with—they also want to know they’re transacting with an organization whose values align with their own, shares the same societal (and, often, political) beliefs, and conducts business ethically and sustainably, among many others. […] The post The economics of kindness: New research reveals that a brand’s gentility is a surprising driver of consumer purcha

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Consumer Ethics Company Brand 86

Agility PR Solutions

JUNE 26, 2023

With 75 percent of CMOs under pressure to “do more with less,” cutting costs are top-of-mind for PR and marketing pros. Influencer marketing is a proven marketing strategy, but expensive paid partnerships aren’t the only way to build brand awareness—and many underestimate the power of unpaid influencer collaborations. By prioritizing thorough research and relationship nurturing, […] The post The unpaid influencer: Yes, they’re out there-–here’s how to tap into their power and authenticity

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How To Strategy Marketing Brand 78

Prohibition

JUNE 26, 2023

In today’s highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial. One way companies can distinguish themselves is through strategic food and drink PR. As an expert in the field, working with many food and drink brands, including Primula, Cartwright & Butler, Sponge and Fentimans, we can guide you through the importance and benefits of PR tailored specifically to the food and drink industry.

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Mark My Words

JUNE 26, 2023

Mail Online PR expert Mark Borkowski said their lack of success so far showed they were failing to produce shows that interest the public. He told MailOnline: ‘Studio execs are subject to constant pitches ideas that have to good. It shows they might be too far away from their audience tastes. Worthy content has to be good it’s not about broadcasting to their bubble.

Pitching 60

Pitching Publicity 60

Maxim Behar

JUNE 26, 2023

Host: In my hand I am holding the book “Seychelles Recipes and More About " Paradise on Earth". Are there a lot of attractive things we don't know yet? Maxim: There are many things I don't know yet. In the process of writing, I also discovered a lot of things I didn't know, even though I've been working for this wonderful country, the Republic of Seychelles, or Seychelles as it's known, for twenty years.

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Hotels Construction Writing Interviews 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Institute for Public Relations

JUNE 26, 2023

This blog is provided by the IPR Organizational Communication Research Center Surprisingly, the concept of employee monitoring has been around for centuries with some of the earliest versions of monitoring capturing the length of time an employee used for lunch or a bathroom break (The Economist, 2022). However, in recent years, the monitoring of employees … Continue reading How Will Employee Monitoring Impact Organizations?

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Employee Blogging Communications Internal 52

Landis PR

JUNE 26, 2023

By Liza Batallones Generative AI is advancing at an incredible pace. Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. I love it. It keeps track of my grocery list and enables me to play my 90s R&B playlist with a simple voice prompt. Today, generative AI and ChatGPT are doing the same for certain aspects of the PR industry.

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Publicity Training Data Tools 52

Institute for Public Relations

JUNE 26, 2023

Dr. Grant Packard and Dr. Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. Concrete language was defined as the use of “specific, tangible, and real” words. An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs.

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Consumer Apparel Retail Customer Service 52

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". The coronavirus lockdowns and economic turbulence of recent years have demonstrated online how layoffs can happen.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer