Remove Download Remove Interviews Remove Journalism Remove Storytelling
article thumbnail

How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Include a link where followers can download the full reports that will hopefully generate more biz leads! . This is a no-brainer.

Instagram 333
article thumbnail

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. It’s harder to know who is [the] media and who isn’t. And there used to be rules of engagement – behavior, fairness.

Survey 377
article thumbnail

10 Easy Ways to Leverage Press Coverage

Cision

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Write a press release. 500|5000 list). Update your profiles and bio. Are you the one quoted?

LinkedIn 120
article thumbnail

Brand Storytelling Ideas for Snapchat Stories

Beyond PR

The Wall Street Journal reported last month that 14 percent of U.S. Conduct quickie interviews. . Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. Download our Buyer 2.0 smartphone users over age 35 now are on Snapchat.

article thumbnail

A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr.

Company 60
article thumbnail

Behind the Headlines With Jen Dobrzelecki

Cision

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. How did you get your start in PR?

Film 120
article thumbnail

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.