Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Personnel in charge of security.

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Crisis Communications Crisis Communications Crisis Management 62

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R. Your skepticism is warranted.” ” Of course, the insinuation that Gov.

Media 28

Media Insurance Insurance Journalism 28

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. Perhaps Proctor & Gamble, maker of Tide, could have anticipated the candy-like appeal its colorful, round detergent balls would have to consumers.

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Chemicals Viral Consumer Study 50

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. It is vital for all these plans to work together, as it has the potential to cause confusion if one document says one thing, and then another says something completely different.

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Crisis Crisis Management Reputation Crisis Communications 62

Buzzstream

MAY 19, 2022

Or it can come from internal data. There are already a few excellent posts about emotion in viral content, like this one from Fractl , so I’m not going to rehash all of it. On the brainstorming document, add a column explaining the emotion you are trying to elicit with your content.

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Survey How To Reddit Pitching 90

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Pitches can make or break a PR campaign. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Get source quotes .

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Pitching Writing Digital PR How To 164

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. But he did, oh how he did.

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Crisis Airlines Reputation Corporate 48

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

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Corporate Examples Storytelling Brand 48

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy.

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Leadership Brand Branding How To 111

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. The modern newspaper as a mass-produced, mass appeal printed document began in 1605 in Antwerp (then part of the Holy Roman Empire and now in modern Belgium). It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. When first documenting a strategy, your initial goals are more like educated guesses. What’s not as obvious is how they should adjust their plan when scaling.

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Content Marketing Infographics Insurance Insurance 111