Data-Driven PR Marketing Pitching Software 
Shift Communications
NOVEMBER 7, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Shift Communications
JANUARY 4, 2016
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We marketers and communicators have killed the infographic. Nearly 20,000 times per day – and in a sampling of those tweets, they’re almost entirely from marketers. Christopher S.
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Shift Communications
FEBRUARY 20, 2019
The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Don’t make research a sales pitch.
Shift Communications
APRIL 1, 2016
April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Vice President of Marketing Technology Christopher Penn said, “HAROLD provides SHIFT with limitless scale. Could HAROLD exist?
Shift Communications
NOVEMBER 13, 2017
An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Hit the Right Targets. Christopher S.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.
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