Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. But what happens when you receive negative reviews?

Policies 91

Policies Construction Reputation Privacy 91

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” In my opinion, this is what makes social media so beautiful.

Social Media 111

Social Media Reddit Media Facebook 111

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Netflix frequently invites two-way conversation and participation of its customers, especially on social media.

Brand 149

Brand Branding Storytelling B2B 149

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100