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Four social media channels most communicators overlook

Communications Conversations

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Overlooked social network #3: Reddit. Why Reddit?

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Less “let’s go viral” and more “let’s build community”

Communications Conversations

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. Second, despite all the negativity around social right now, brands still have two big reasons to use it: customer service and innovation. This is what they’ve essentially done on Reddit.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur).

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What I learned from Buffer’s 2019 State of Social Report

Communications Conversations

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Even though 57% of marketers said Stories were very effective or somewhat effective, a whopping 35% said they were “uncertain” of overall effectiveness. Are you freaking kidding me? The worst part?

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. The company also says it has doubled “the amount of content from Reddit” for media monitoring. in 2019, reaching a record $4.5

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.” Truescope pricing and customers. So, how can it possibly compete?

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