Sword and the Script
NOVEMBER 19, 2019
The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? .
Communications Conversations
JUNE 18, 2020
Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. YouTube and LinkedIn were a distant third and fourth.
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Flack's Revenge
DECEMBER 5, 2018
Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.
PR 20/20
JANUARY 16, 2023
Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. a free marketing course).
Stephen Waddington
NOVEMBER 19, 2017
Facebook has a strong and growing platform of services including Instagram and WhatsApp. LinkedIn, now owned by Microsoft, is pursuing an advocacy, content and learning strategy. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. 7 Shift to newsroom workflow.
ReimaginePR
AUGUST 1, 2016
Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. You Should.
Beyond PR
SEPTEMBER 8, 2016
Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers? They listened to people complaining about this and created a new customer service program and awesome content about it. Content Strategy Checklist.
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