Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Say that interview is for a story on luxury home builders for a local real estate publication – can you contact another builder and offer it to them?

Interviews 174

Interviews Real Estate Media Pitching 174

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. 8 Patient data discourse Data privacy is a tricky subject. The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. I am just finishing my term as president of my temple locally. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted?

Ethics 52

Ethics Publicity Data Agency 52

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). What is your favourite occupation in PR? Why do you work in PR? My PR hero is my mentor, Edsel Bonnell.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. a critical thinker– and a quick thinker (particularly during a crisis). (But at least with the CBC’s Rick Mercer, you can change the channel or hit the mute button.). What is your favourite occupation in PR? Why do you work in PR? My PR hero is my mentor, Edsel Bonnell.

Film 40

Film Crisis Communications Ethics Crisis 40

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. Here are three ideas you can add to your content marketing strategy to try to both catch people when they need you, and still avoid privacy concerns. Use that to your favor.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

DECEMBER 20, 2022

This, coupled with consumer’s savviness to marketing tactics, the death of the cookie, and privacy concerns, earned media and PR are becoming essential to a CMOs toolkit and business success. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40