ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Hotels open their doors. My personal favorite move from an organization during this crisis is from the hotel industry. Wouldn’t you know it, Molson Coors was listening. Talk about raising community spirits! I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

Melissa Agnes

AUGUST 11, 2014

Last week I wrote about the Hotel that had a policy where they would fine newlyweds $500 for negative online reviews , whether written by the newlyweds or by any of their wedding guests. (If The hotel’s (ludicrous) policy was posted to their website last year, yet it only went viral against them last week.

Hotels 230

Hotels Case Study Viral Policies 230

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E.

Reputation 130

Reputation Viral Employee Customer Service 130

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. And this one’s a doozy.

Airlines 159

Airlines Hotels Crisis Reputation 159

Cision

MAY 11, 2016

I have always believed in creating an environment that motivates you – seek out destinations that you dream of traveling to and hotels that you would love to stay at. Have you ever encountered a major brand crisis? It’s critical to make sure how you handle a crisis doesn’t become the crisis. How did you handle it?

Television 120

Television Travel Tourism Pitching 120