Melissa Agnes
JANUARY 18, 2017
One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Versus, is the information being kept “in their heads” or programmed to their mobile devices?
5W PR
MAY 28, 2020
The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Top businesses are going to rise to the occasion and meet their customers where they are right now – in their homes.
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Critical Mention
APRIL 17, 2019
Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. Do you know that 91 percent of users access social platforms via mobile devices? Transparency. Brand humanization.
Stuart Bruce
JULY 15, 2014
For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.
Waxing UnLyrical
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.
Bianchi Biz Blog
FEBRUARY 2, 2023
To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Also, for companies that receive a high volume of customer service requests, ChatGPT can be used to generate customer-facing responses and support.
Shift Communications
MAY 22, 2017
In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. A company with excellent predictive analytics will have a significant advantage in cost reduction and customer service over a company which guesses at when demand will be highest.
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