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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom.

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8 Questions with PR, Marketing & Social Media Powerhouse, Peter Shankman (Part 1 of 2)

Critical Mention

When you chat with Peter Shankman , founder of HARO (Help a Reporter Out) and overall creative genius, you never know what he’s going to say, but one thing’s for sure. You are known for your best-selling book on customer service, “Zombie Loyalists.” I was at a Ritz-Carlton hotel once, where I was running out of toothpaste.

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7 Highlights From Day One of Content Marketing World

Cision

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. At the end of his keynote speech, David revealed that Joe and Alice were none other than the founders of the Marriott hotels. Marriott’s Background Story.

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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Claims of sexual harassment by an employee might trigger this response plan.

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

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10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel

MaccaPR

” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists. Souce: Gibson Guitar YouTube ). Condition: Anemic Description Box Copy.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Think Google Hotels, Flights, weather, etc.). 23) Creativity becomes cool in marketing again. Creativity is back.