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How the PRSA Code of Ethics benefits communications employees

Axia PR

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118
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Surviving in a Pay-to-Play World

Journalistics

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

Brand 234
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40
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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40