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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

c) The third approach is allowing the system to suggest reporters to pitch based on the contents of your pitch. You can review the results and give the system feedback – whether it’s a good result or not – and the system will learn to improve the results based on your feedback. The customer service is above and beyond as well.”

Software 140
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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc. Fool-proof this system, in the event that systems are down. In other words, ensure there’s a backup system in place.

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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. Truescope product overview.

Tools 160
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Three Steps to Successful Crisis Communication

Melissa Agnes

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. So a bulleted list of pre-approved crisis communications may look something like this: On [date] CompanyX suffered a data breach of [system / data breached]. Do the work now.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Personalized Interaction — Engage with customers personally on their accounts and yours.

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Future of PR: 2020 edition

Stephen Waddington

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 When did you last ask customers to send you images of your product in use? million viewers) into her confidence.