Content Marketing Employee Guidelines Leadership 
Sword and the Script
DECEMBER 26, 2017
Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.
Cision
AUGUST 4, 2016
Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals.
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Sword and the Script
DECEMBER 22, 2020
The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Marketing Statistics from 2020.
Sword and the Script
NOVEMBER 14, 2023
The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.
Sword and the Script
OCTOBER 25, 2022
The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. Lines between what constitutes PR and content marketing continue to blur. Dynamic content and regulations. Jack of all trades.
ImPRessions - Crenshaw Communications
JULY 6, 2016
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.
Sword and the Script
AUGUST 25, 2020
Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Employees just went through the motions and punched out at 5 p.m. The process was painful.
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