Remove Consumer Remove Infographics Remove Mobile Remove Print
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Prioritize mobile responsiveness and quick loading times to improve user experience. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

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Top Trends From State of the Media 2016

Cision

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

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How to Create a Media Kit

5W PR

There’s no reason to stress about typos that were printed on 100 physical copies of materials. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

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Media relations is thriving

Stephen Waddington

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print. Thread contributed content into blog posts.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas. 3) Is there persuasive text?