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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97
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Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. It provides data and insights about the content that people are consuming around the internet. There are powerful insights for internal and corporate communication. It’s intended as a practical handbook. It's a must read for anyone working in PR.

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119
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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. Step 2: Develop your internal escalation process. Step 4: Draft your playbook and crisis communications handbook.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40