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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Never make coverage guarantees.

Publicity 334
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Seven ideologies of public relations

Stephen Waddington

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities.

Publicity 112
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 163
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Meeting Marc C. Whitt

Wadds Inc.

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98
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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77
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PRoust Questionnaire: José Manuel Velasco

PR Conversations

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Velasco also is an associate certified coach (ACC) by the International Coach Federation (ICF). What do you regard as the lowest depth of misery in PR?