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The Impact of Social Media on Tourism and Tourism Marketing

5W PR

The advent of social media has brought about significant transformations in the tourism industry. They have also changed the methods used to promote tourism. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses.

Tourism 88
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Bring it on!

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Showcase real traveler experiences through user-generated content, influencer partnerships , and immersive formats like vlogs or 360° videos. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips.

Travel 78
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How to Tap Into Culture for Travel PR Strategies

5W PR

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives.

Travel 40
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts. After all, PR folks are called pract itioners, right?

Education 150
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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. That little video took us all by storm. Here are three.