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3 Tips for Pulling Off a Viral Event, According to the Founder of the Fraud Street Run

Solo PR Pro

He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community. Though Jeff does have a marketing background — he works in web development at a local university — this was by no means a planned marketing campaign. We want to hear from you!

Viral 82
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 259
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Mental Health Initiatives in 2019

NewsWhip

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Top Web Publishers by Engagement. These were the top publishers on the web ranked by engagements to mental health stories. Here are some of our key takeaways.

Web 68
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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64
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August Publisher Rankings

NewsWhip

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content. These were the top web publishers on Facebook in the month of August for 2019. These were the top 15 web articles on Facebook in August 2019. This time we see it for Chicago.

Viral 138