Remove Community Remove Local Remove Reference Remove Viral
article thumbnail

They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) by keeping content fresh, fun and culturally relevant. Jonathan W.

article thumbnail

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. Author Jeremiah Moss called it “the most deplorable commodification of local neighborhood culture I’ve ever witnessed.” A year later, the startup has rebranded as Stockwell.

Corporate 149
article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

article thumbnail

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

article thumbnail

The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. Law enforcement in major cities notorious for high levels of inner-city crime are not the only ones that need to communicate. Step #2: Conduct a Communications S.W.O.T.

article thumbnail

#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 102