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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. These were maintained throughout the lockdown.

Publicity 199
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World Economic Forum Recap: 7 Experts Showcase a Brighter Future

Stern + Associates

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? What decisions should we be making for the betterment of our local communities, but globally overall? Guess what? We can give people agency.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I’ll never forget working shoulder to shoulder with the Minnesota Somali community to raise money and pack meals for their people during the East African famine. I was a solo corporate comm. Oh, so many.

Publicity 174
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More Intelligent, More Human: The Future of Marketing Is Both

PR 20/20

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

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Getting hired and ahead in marketing and PR

Stephen Waddington

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.