Community Financial Marketing Real Estate 
Rock the Status Quo
DECEMBER 10, 2015
Two words: vertical markets. The PR community has growing dialog around the importance of a custom pitch. Slow pipelines are an opportunity to think bigger with the publications we target, and with customized stories that fit our own needs but reach more niche markets. Financial apps that help you grow your savings?
Mindful Marketing
JUNE 27, 2020
By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.
Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?
Reputation Us
SEPTEMBER 18, 2020
credit unions, nursing, health care, real estate, food & beverage, restaurants) to partner with them to help navigate through these unforeseen storms. Tides seemed to shift daily for credit unions struggling with the next wave of crises that hit their financial institution and communities.
Victorious PR
FEBRUARY 6, 2023
Regardless of what makes a small business small, they are vital to both our local and national economies and are considered a primary driver of financial growth. There are so many ads flooding the market that people no longer trust them alone. Market influence. Community relations. What is PR?
Waxing UnLyrical
APRIL 11, 2019
For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services.
Sword and the Script
OCTOBER 14, 2014
Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It became a formula that underscores how much closer the entertainment community is to social science than it is to art. Marketers Mindlessly Chasing Cool. It’s crazy right?
Expert insights. Personalized for you.
100 
Let's personalize your content