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2021 Crisis Spotting

Reputation Us

credit unions, nursing, health care, real estate, food & beverage, restaurants) to partner with them to help navigate through these unforeseen storms. Tides seemed to shift daily for credit unions struggling with the next wave of crises that hit their financial institution and communities.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

The PR community has growing dialog around the importance of a custom pitch. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Financial apps that help you grow your savings? Two words: vertical markets.

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Business’s Best Path to Racial Justice

Mindful Marketing

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

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PR Isn’t Just for Big Businesses?

Victorious PR

Regardless of what makes a small business small, they are vital to both our local and national economies and are considered a primary driver of financial growth. Community relations. —but the terminology certainly doesn’t reflect their significance. What is PR?

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services.

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Super Original Thinking is Required to Topple Facebook

Sword and the Script

It became a formula that underscores how much closer the entertainment community is to social science than it is to art. A cut of sales, or perhaps a slice of revenue for the especially bold (or desperate), the advertising medium is part financier, and part investor, but goals are nested. It’s crazy right?

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

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